Who is Malcolm Reid?

Malcolm Reid helped define what serious business advising looks like: less theater, more profit focus. His influence runs through ProGlobal’s insistence that coaches must have enough clients to call themselves coaches—and that owners deserve systems, not slogans.

The ProGlobal approach—People, Process, Profits—grew from that standard. Today advisors across the network carry the same mandate: reduce overwhelm, install booking and scheduling that works, and help construction and trades leaders raise their prices with credibility.

When you join a Virtual Coffee, you are stepping into a lineage of advising that measures success in booked calls, stronger teams, and net profit—not vanity metrics.